Hook and Bullet Market on the Rise Globally

The hunting and fishing category is growing worldwide and we are partnering with a number of these hook and bullet brands in Europe, the US, New Zealand and Australia.

The permanent odor control of Polygiene is an advantage in terms of getting all-day freshness during long hunting and fishing days, with no need to carry more than just the essential equipment. Our odor control also diminishes the human scents that are likely to reveal the hunter to the animal. New brands include the Swedish brand Härkila and Seeland from Denmark, TUSX and Stoney Creek in Australia/New Zealand, as well as Orvis, Simms and Cabela’s in North America.

The outdoor and fly fishing brands Orvis and Simms introduced Polygiene odor control in their collections at iCast July 2017 in Orlando, the worlds biggest fly fishing fair. The largest name in the hunting industry is the US brand SITKA® Gear, owned by W.L. Gore & Associates Inc, which has been our partner for several years. The hunting and fishing brand Cabela’s was bought by the North American brand Bass Pro this year, a giant in the segment Hook and Bullet. Cabela’s will grow significantly next year with over 300 000 pieces of garments and accessories with Polygiene – from pants and shirts to baselayers and beanies.

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Photo by: Lukas Budimaier