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Biomaster, the worldwide supplier of silver based antimicrobial additives works very closely with its customers to provide full marketing and regulatory support to launch their antimicrobial products.
Regulatory approvals and requirements vary greatly from country to country and this has a great impact on the marketing message.
Uniquely antimicrobial products sold by Biomaster have their own EPA, FDA and BPD approvals, which give them access to every market worldwide. Through the development of gaining these approvals Biomaster has gained an extensive knowledge of marketing do’s and don’ts in highly regulated markets such as the USA.
The EPA (Environmental Protection Agency) which governs the approval of imported biocides such as Biomaster takes its guidance from FIFRA (Federal Insecticide, Fungicide, and Rodenticide Act).
The popular brand of shoe, Crocs, which was recently fined $230,000 for misleading antimicrobial claims shows that all companies, large or small are treated with the same scrutiny when it comes to public health claims. Specialist support like that offered by Biomaster on the regulation of antimicrobial claims could have prevented the fine, Biomaster also have their own regulatory attorney in Washington D.C. to help protect its customers from any litigation.
Biomaster works intimately with their customers to ensure that the marketing message of antimicrobial products matches the rules set by regulatory bodies such as FIFRA. Products containing Biomaster have been successfully launched worldwide in markets such as healthcare, medical, food preparation and manufacturing, construction and stationary.
Addmaster is Europe’s leading supplier of performance additives for a wide range of applications and industries. By working in partnership with its customers and focussing on research and development, highly innovative additives have been created and successfully introduced into many manufacturing environments.
Addmaster’s advanced products are being used by many of the world’s industry leaders in the plastics, paper, paints, textiles and coating industries. Addmaster, founded in 2000, sees its major objective as capitalising on the lack of innovation which exists in these industry sectors, and has won many business awards for innovations in product development and marketing.
*Please note that Addmaster was acquired by the Polygiene Group AB in January 2021, so all news articles prior to that date will still be branded as Addmaster.