ESE Direct Adds Biomaster to cloakroom seating

Norfolk based ESE Direct Ltd. has added yet another innovation to its award winning cloakroom seating ranges. From this February, all of their Budget, Versa and Club cloakroom seating ranges will be finished as standard with Biomaster Protection.

Biomaster Protection is a silver based antimicrobial additive created by Addmaster (UK) Ltd., it is added directly into the powder coating during manufacture to provide a durable and long lasting barrier against the growth of harmful bacteria on the steel surfaces.

This powder coating with built-in Biomaster Protected has been independently tested to ISO standards and proven to reduce the growth of harmful bacteria by over 99%. Biomaster is used worldwide in thousands of applications to prevent the spread of bacteria and is effective at stopping the growth of Campylobacter, E.coli, Staph, Listeria, Pseudomonas, Legionella and many more pathogenic species.

The new antimicrobial range of cloakroom seating from ESE Direct is of great use in areas where high levels of hygiene are required, such as hospitals, schools, leisure centers and food manufacturing facilities. Several of the seating ranges are also compliant with Sport England and The Football Foundation standards and some of ESE’s customers include top-flight football clubs such as Chelsea FC, Norwich City FC and Queens Park Rangers FC.

Simon Francis, owner of ESE Direct comments: “We are a very customer-focused business, with quality, health and safety always top of our agenda. We supply hundreds of hospitals, schools and sports clubs all of whom have busy public changing rooms, and we want to ensure that products supplied by us are of the highest quality possible. Using Biomaster antimicrobial paint on our products enables us to go the extra mile to guarantee customer satisfaction; directly helping our customers to reduce the spread of bacteria within their premises.”

Established in 1975 and initially offering shelving and racking solutions, ESE diversified in 1990 to manufacturer cloakroom seating and over recent years has grown to become a market leader. This is demonstrated by an impressive almost doubling of turnover in the last three years and a trebling of their customer base.

ESE has also won many business and industry awards including the British Chamber of Commerce Awards for Business of the Year, Best All Round Business or Brand by ECMOD and have been recognized for their continued growth and innovation by being featured in the Norfolk Future50’s “Ones to Watch”.

For more information, please visit the ESE Direct website.

*Please note that Addmaster was acquired by the Polygiene Group AB in January 2021, so all news articles prior to that date will still be branded as Addmaster.