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2024 was a big year for the Polygiene team. From forging new partnerships with exciting up-and-coming brands to expanding our work with long-term collaborators, we’ve been busy spreading the Mindful Living™ message and bringing advanced Freshness technologies to the textile industry. Considering the scale of Polygiene’s achievements over the past year, we wanted to take a quick look back at some of 2024’s real highlights and success stories.
Running from the 21st-24th January 2025, the SHOT Show is expected to attract upwards of 50,000 attendees to Las Vegas. It remains one of the largest and most influential trade shows for the shooting, hunting, law enforcement and outdoor sectors in the USA. For the first time, Polygiene will be setting up shop at the event to catch up with existing partners, connect with new customers and showcase the power of Polygiene Freshness solutions.
Now and again, a new brand comes along and shakes up a settled market with innovative & smart ideas as well product improving designs. In the sports & bike protection sector, that business is the Italian newcomer SERYT. With the release of its Flow Knee Pads, SERYT has cleverly changed the way we think about sports protection by eliminating uncomfortable seams, emphasizing sustainability, and ensuring aesthetics are just as carefully considered as every other aspect of design. Of course, the product also features Polygiene StayFresh™, further adding to its appeal and performance.
In recent years, Japan’s outdoor community has boomed, and participation in outdoor hobbies, activities, and sports has grown significantly. Sports, fitness, and lifestyle brands catering to this market are riding the wave and seeing their best-ever financial results in the process.
