Home → News → Polygiene StayFresh → Polygiene and Saucony partnership ensures runners StayFresh™
In July 2023, the world-renowned running brand, Saucony, launched a new Polygiene-treated apparel collection. Featuring the advanced Polygiene StayFresh™ technology, the apparel guarantees outstanding performance, total comfort and a fresher-for-longer feel. It incorporates running shorts and tops that combine Saucony’s notable blend of groundbreaking, performance-oriented technology and eye-catching style.
Founded in 1898, Saucony initially manufactured footwear and quickly became popular for its running shoes. With more than 100 years of history and heritage, it has played a pivotal role in the development of the sportswear market in the USA and internationally.
In 2019, the brand officially entered the booming Chinese market, where it committed to developing a better understanding of the needs of Chinese runners and developing market-specific products. With the sportswear market growing by 53% between 2017 and 2019 and studies suggesting it will develop at a CAGR of more than 9 percent by 2025 (CB), Saucony is perfectly positioned to take advantage of the opportunities market growth in China presents.
While Saucony’s first Polygiene-treated products were launched in March 2023, the latest July Spring Summer Collection represents the next step in the Polygiene-Saucony partnership.
Polygiene StayFresh is an industry-leading antibacterial technology that inhibits the growth of odor-causing bacteria, so garments need less washing, customers save water and energy, and products last longer. The technology’s advanced antibacterial action eliminates body and environmental odors at the source, leaving the wearer feeling fresh, smell-free and confident.
Saucony’s Fashion Design Director, describes how Polygiene StayFresh contributes to the brand’s three key performance benefits – lightweight design, quick-drying materials, and comprehensive odor control.
“During the design process for the new season, we took inspiration from the trends shaping the future of athletic apparel. In doing so, we came across Polygiene technology. It goes a step beyond the use of environmentally friendly materials and places sustainability at the core of the product by reducing the number of washes required.”
“In the epidemic era, Polygiene’s antibacterial technology is extremely beneficial. The partnership delivers value for Saucony customers and the inclusion of Polygiene technology in our products reflects our commitment to the environment and sustainability.”The new Polygiene-treated Saucony collection will be available to purchase from July 2023 on the Saucony website, HERE.
