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Global sportswear brand Mizuno has begun a partnership with Swedish firm Polygiene® targeting the rapidly growing demand for durable and high-performance activewear in the Chinese market.
Gregory Mountain Products is one of the most iconic names in American outdoor culture. Anyone even remotely familiar with hiking, backpacking, or outdoor pursuits in general has heard of them, as they have been designing some of the most widely used equipment in the backpacking space for over 40 years. Certainly, they were no stranger to Polygiene when they first approached us with the problem of microbial odor build-up on packs.
Starting in October 2020, Polygiene® will treat Marks & Spencer’s kitchen towels. The towel is treated with Polygiene stays fresh antimicrobial technology and is part of M&S globally distributed core programs. The yearly forecasted order value of the kitchen towels is USD 75 000.
As new consumer trends on fabric protection emerge, DIESEL is proud to announce the introduction of an ultra-innovative denim treatment that physically halts 99% of any viral activity. Developed in partnership with Swedish firm Polygiene, the innovative ViralOff® application - of which DIESEL retains a 100% exclusive on denim - will be implemented across a selection of the brand’s Spring/Summer 2021 denim styles, aiming at a greater range of products moving forward.
