Home → Blog → Resources → June at Polygiene: Summer picks, consumer insights & FFF New York
This month, we bring you several Polygiene-treated summer selections, highlighting warm-weather, fresher-for-longer products set to make a big splash this season. We have the initial findings and several headline stats from our most recent consumer report, and details of the upcoming Functional Fabric Fair New York. Finally, this month’s Polygiene Pick comes from Nick Brosnan, Polygiene’s Marketing Manager for the Americas.
With temperatures rising and summer approaching in the Northern Hemisphere, we wanted to highlight our summer selection – Polygiene-treated products designed to excel in warmer weather.
Nothing says “summer has arrived” like hitting the beach in a classic O’Neill tee. This cool, minimalist design features an original Jack O’Neill quote on the rear and is made from 100% breathable cotton for a breezy, lightweight feel. It also includes Polygiene StayFresh odor protection, so the tee stays fresher and can go longer between washes.
Stylish and versatile, the Malala Dress is designed for the office but could easily earn a place in your everyday wardrobe, too. Featuring an A-line skirt, short hemline and pockets, it is made from Recycled WonderTex – an innovative, sustainable fabric produced from recycled plastic bottles and optimized to guarantee a great skin feel, machine washability, and wrinkle resistance. Integrated Polygiene StayFresh technology also keeps unpleasant odors at bay.
An elegant and comfortable travel essential that is just as home on the golf course as it is in a beachside restaurant for a relaxed dinner. The fabric benefits from a lightweight construction and excellent moisture-wicking, while a hidden zipped seam pocket ensures you always have a spot for your valuables. Polygiene StayFresh ensures you can wear the shorts several times without washing them, making them an ideal choice for travel.
Designed to meet international air travel carry-on regulations, the Quadro Pro benefits from a durable polycarbonate shell to protect your personal belongings and a combo lock for extra security. However, it’s the case’s ActiveShield compartment that really makes the Quadro Pro stand out. A fully removable compartment featuring Polygiene StayFresh technology, it enables travellers to keep dirty and wet clothing separate from clean items, preventing odor contamination.
Over the last few months, Polygiene has been collecting, collating and analyzing consumer questionnaire responses for our latest round of market research. We commissioned two sizable surveys – one a global study and the other restricted to the Chinese market – both of which focused on consumer behaviours, preferences and sentiments for Freshness technologies.
We will share the full results at a later date, so keep an eye out for a more detailed deep dive over the coming months. But, in the meantime, we’re going to showcase a few headline stats in the next few newsletters.
From hangtags and sew-in labels to POS resources and social media support, Polygiene provides a host of marketing materials to help brands maximize the benefits of Polygiene integration. And our studies show that these materials have a big impact on sales. In fact, three in four consumers are more likely to purchase a garment if it includes our Stay Fresh message.
If you feel as though you are not making the most of Polygiene marketing and sales materials, get in touch with the Polygiene team to see what resources are available.
Functional Fabric Fair (FFF) New York is just a week away, so we wanted to make sure everyone knows the Polygiene Americas team will be in attendance and would love to see you there. Scheduled for July 7-9 and taking place at the Javits Center, the event will see the textile sector’s biggest names descend on New York for one of the industry’s most prestigious and influential trade shows.
As well as an enormous range of exhibitors, FFF features talks from industry leaders, expert panel discussions on emerging textile trends, and the Summer Spotlight, where the event’s Trend Forum Jury hand-picks warm-weather and performance fabrics to curate a special showcase containing nothing but the season’s highest-quality innovations.
The Polygiene team will be at Booth 537 for the duration of the event, and we would love to see you there. You can come by any time or schedule a meeting and secure your slot before the event begins.
Every month, a member of the Polygiene team picks a Polygiene-treated product they couldn’t do without. From favourite T-shirts to odor-resistant camping gear, these essential items are all the better for smelling fresher. This month, it’s Polygiene’s Marketing Manager for the Americas, Nick Brosnan.
The 3Bird Alux Sun Hoodie is a super-comfortable warm-weather hoodie with a beautifully buttery skin-feel. The cut of the hoodie is great, too. The hood provides great sun protection when up but also acts as a collar to protect your neck when it’s down. The level of design detail is particularly impressive, with the cool finger loops on the sleeve giving you a way to shade your hands with the cuff, and a handy chest pocket ensuring you have access to everyday essentials, like a chapstick or snack bar.
I put the 3Bird Alux through its paces on a recent family road trip that featured a lot of hiking and walking, and the Alux has been the perfect travel top. The inclusion of Polygiene StayFresh odor protection ensures I can wear it multiple times without worrying about smelling. It also features integrated Polygiene StayCool technology, so the wearer benefits from a fantastically refreshing cooling sensation as soon as you start sweating. Making it perfect for outdoor activities and summer road trips!
