New connections and fresh energy: Our experience at European Outdoor

European Outdoor has found its new home and we were proud to be part of it. This year’s gathering in Riva del Garda truly felt like the beginning of an exciting new chapter for the event and the Polygiene team was one site to witness it all. 

From the moment the start of the event, the atmosphere was filled with energy, curiosity, and genuine connection. Across the venue, conversations flowed naturally between brands, innovators, athletes, designers, and outdoor enthusiasts, creating a strong sense of community that defined the entire event.

For us, being part of the Boulder activation area was one of the absolute highlights of the show. It became a vibrant meeting point where people came together to exchange ideas, discover our new innovations like Polygiene StayCool and Polygiene OdorCrunch2.0, and discuss the future of the outdoor industry in an open and inspiring environment.

In our activation area we also had a lot of people competing in the Polygiene Boulder Challenge, a way get a first-hand experience of our solutions. The contestant put our freshness and cooling technologies to the test by climbing the wall in hopes of topping the chart and win a free Polygiene treated T-shirt. 

What stood out most over the last few days was how strongly the outdoor industry continues to thrive on relationships and collaboration. Whether the discussions centered around performance technologies, sustainability, textile innovation, circularity, or future partnerships, there was a clear shared ambition to push the industry forward together.

The event also gave us the opportunity to strengthen existing relationships while building many new ones. Reconnecting with long-term partners is always valuable, but it was equally exciting to meet emerging brands and passionate individuals who are shaping the next generation of outdoor products and experiences.

Throughout the event, we had countless inspiring conversations about how Polygiene technologies continue to help brands create fresher, longer-lasting products designed for active lifestyles and more conscious consumption. Seeing the strong interest and engagement around these topics made the experience even more rewarding.

Most importantly, the show reminded us that successful events are not only about products or presentations they are about people. The connections made, the ideas shared, and the collaborations started during these days are what make gatherings like this truly impactful.
A huge thank you to Workless Collective, European Outdoor Group, and MagNet srl SB for having us and for the fantastic support throughout the event. Their collaboration and dedication helped create an experience that felt authentic, welcoming, and truly focused on meaningful interaction.

Finally, a big thank you to everyone who stopped by our Boulder activation area, shared insights with us, and contributed to making the event such a success. We left Riva del Garda inspired, motivated, and excited for what’s ahead.
We already can’t wait for next year. See you there!