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Interested to know more about what is happening in the textile world, how to act climate-smart and other news and deep stories on how we can change the way we view clothes?
With the changing seasons, there’s been a big shift in brands’ focus. For many Polygiene partners, summer gear has given way to autumn and winter products, and that’s meant a flurry of exciting launches for Polygiene-treated products. In this month’s newsletter, we take a look at one such release - the Pnuma Cascade Jacket - while also covering the recent TexFuture in Tokyo event, highlighting our work with athleisure superstars ASRV, and celebrating the incredible achievement of our Pacific Coast Trail hiker, Sarahann.
When it’s summer in Japan, hot doesn’t even come close. We’re talking about the kind of heat that makes you sweat with every step, and leaves your clothes clinging to your skin. It doesn’t matter whether you’re kicking back on an Okinawa beach or navigating the crowds in chaotic Tokyo, it hits hard. And when you’re sweating that much, there’s always that voice in the back of your head asking, ‘Do I smell?’ Though it starts as a nagging doubt, it can quickly spiral into serious self-confidence issues.
In recent years, textile technologies have evolved at an astounding rate, changing the way manufacturers design and manufacture performance apparel, and ensuring any brand that fails to invest in new textile solutions quickly falls behind. At the same time, consumer habits and preferences have shifted drastically, with a significant proportion of customers embracing performance-oriented textiles. These changes mean technical clothing is no longer the reserve of professional athletes. Instead, it is now one of the most dynamic and exciting sectors in the global market.
Hiking is one of the most accessible outdoor activities on earth. You can hike anywhere and everywhere, escaping on wild adventures in the mountains if you’re fortunate enough to enjoy easy access to the countryside, or participating in a little urban exploration if you’re in the city. All you need is a good pair of boots or shoes and clothing to keep you warm and dry, and you’re good to go.
