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The growing demand for eco-friendly bedding reflects a shift in consumer behavior and a preference for more sustainable textiles and fabrics. Today, consumers can access more detailed information and understand the impact of their shopping habits and purchasing decisions on the planet around us.
Sustainability in fashion and textiles is becoming an increasingly prominent issue, and more consumers are now educating themselves on the environmental impact of their choices and actively seeking sustainable textiles. Facing a potentially catastrophic ecological crisis but empowered by improved access to information and the emergence of more sustainable fabrics and textile technologies, consumers are turning to brands that adopt an eco-friendlier approach.
Antimicrobial clothing is becoming increasingly popular, and we are seeing more and more designs hitting the marketplace. Once the preserve of boundary-pushing innovators in hygiene-critical work environments, brands in the lifestyle, outdoor, and athletics sectors are now releasing their own ranges. And it is incredibly well received by customers who recognize the value of integrated antimicrobial protection and actively seek it out.
Keeping your clothes feeling and smelling fresh can be a struggle. As well as natural body odors, you have to compete with environmental odors, like smoke and cooking smells, and musty, damp odors from poor storage or a lack of drying. However, beneath all these challenges lurks the ultimate odor-causing menace - bacteria.
