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With summer upon us and temperatures starting to soar, many of us are reconsidering our warm-weather wardrobes and looking for ways to stay cool. Clothing plays such an important role in temperature regulation that it’s the obvious place to begin when trying to minimize your exposure and ensure you don’t overheat. And it has become even more central in recent years, as we’ve seen the emergence of a host of new textile technologies that seek to improve warm-weather performance.
In today’s market, consumers expect more from their clothing. Performance, comfort, and sustainability are now crucial factors in consumer decision-making. Consequently, a growing number of brands are accommodating these new shopping behaviors by integrating innovative textile technologies into designs and leveraging cleaner and more efficient manufacturing processes.
Few things are as disruptive to a good night’s sleep as unbearable heat and that stuffy, sweaty feeling. Struggling to get to sleep because of discomfort or waking up with damp sheets can ruin what is supposed to be one of the most cosy and comfortable home environments.
A little over a year ago, we announced the start...
