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Home → Blog → Company News → Polygiene x SERYT – Next-Level Fresher-For-Longer Protection
Now and again, a new brand comes along and shakes up a settled market with innovative & smart ideas as well product improving designs. In the sports & bike protection sector, that business is the Italian newcomer SERYT. With the release of its Flow Knee Pads, SERYT has cleverly changed the way we think about sports protection by eliminating uncomfortable seams, emphasizing sustainability, and ensuring aesthetics are just as carefully considered as every other aspect of design. Of course, the product also features Polygiene StayFresh™, further adding to its appeal and performance.
We spoke to Vittorio Gambirasio, SERYT’s Co-founder, to learn more about this fascinating brand and product. Take it away, Vittorio…
We founded SERYT with a clear mission – to create the coolest sports protection gear while upholding the highest performance and safety standards. Many brands offer sports protection as part of a broader product range, but very few companies focus exclusively on protection.
Recognizing this market opportunity, we began turning our vision into a reality. We developed our initial prototype in September 2021. Since then, we’ve dedicated significant time to testing, refining, and perfecting it. Today, we’re proud to present our product to the market, confident that it strikes the perfect balance between protection, comfort, breathability, and style.
At SERYT, we are driven by a desire to innovate. While other sports sectors regularly develop new designs and products, that hasn’t happened in the sports protection market. Until now.
Just look at the SERYT Flow Knee Pads. They are the first completely seamless protection product for cyclists on the market, ensuring maximum comfort and offering a totally unique second-skin feel. We achieved this by injecting CE-certified (EN 1621.1) protective padding directly into the fabric. Unlike other protection products, which are designed for use in temperatures above 0°C, SERYT protection is tested and certified for use in temperatures as low as -20°C. It makes them a great option for skiers and snowboarders too.
It’s this kind of design innovation that sets SERYT apart. We’re not content selling the same old sports protection products in updated packaging. We want to fundamentally change the way we design and develop sports protection.
As a startup brand, we believe that a strong USP and clear brand values are essential for building awareness and recognition in today’s competitive market. Our core values revolve around safety, innovation, and sustainability. And Polygiene shares those values.
Polygiene technology delivers fresher-for-longer performance benefits and greater value for our customers. It also leads the way in sustainability innovation, making it a perfect match for our brand’s DNA. As a new brand, partnering with an established name like Polygiene accelerates our growth and enhances our credibility with customers. For us, there are clear benefits for our customers and our business.
The most common reaction among people trying our products for the first time is, “Wow, this is such a cool product!” That kind of super-positive, in-the-moment feedback motivates us to keep innovating. We want people to try our products and instantly realize that they won’t be using anything but SERYT’s protection from now on. When it’s this cool, comfortable, and effective, why would you?
Despite being a young brand, we have strong partnerships across many EU and non-EU countries. We also have a significant presence in the Swiss, Austrian, Finnish, Italy, French, Australian, and Chinese markets, among others. Looking ahead, we plan to launch an Elbow and Youth product line by mid-next year. Young rider safety is clearly a top priority, and the youth segment is the fastest-growing in protection, so we’re committed to investing in this area. Keep your eyes peeled!
Thanks to Vittorio for taking the time to talk to Polygiene and insights about SERYT’s innovative protection products and partnership with Polygiene.
Head to the SERYT website for more information and to check out SERYT products.
