CHASIN’ x Polygiene – Denim Developed for the Adventurous

With over a decade of denim design experience, CHASIN’ understands the power of a good pair of jeans. At the heart of its brand ethos is the desire to bridge the gap between tradition and technology. It aims to create innovative, performance-focused denim products that respect the history of the material and the craftsmanship that goes into producing it. One of the core ways it achieves this is through integrating advanced textile technologies.

CHASIN’s new Authen-TECH Denim collection is the perfect example. Incorporating our ground-breaking Polygiene OdorCrunch™ solution, the collection elevates CHASIN’ jeans to the next level, delivering improved performance and enhanced value for customers.
 
We caught up with Ruud van Esch, Denim Designer at CHASIN’, to discuss the role Polygiene technology plays in the collection.
 
CHASIN’ has always embodied a spirit of adventure and resilience. How does this core philosophy influence your approach to design? And how does it resonate with the modern consumer’s lifestyle?
Our philosophy informs everything we do. Take our choice of material – denim. It’s a resilient fabric rich with history and ready for adventure. But it can also be improved and refined with new technologies. With our Authen-TECH Denim collection, we’ve created a modern performance jeanswear collection that combines aesthetics and functionality and comfort and durability. For today’s urban consumer, who moves freely between cityscapes and outdoor environments, our denim provides the versatility they need.
 
How does the collaboration with Polygiene align with your brand’s ethos and the demands of your target audience?
Our collaboration with Polygiene is a natural extension of CHASIN’s commitment to supporting an active city lifestyle. Polygiene technology complements our ethos perfectly by enhancing our denim with cutting-edge odor-control properties. Clothes that are more sustainable, fresher for longer, and need less frequent washing, give our customers more freedom to live their lives the way they want to.
 
How do you foresee this innovation influencing the everyday lifestyle of your customers, particularly those who are always on the go?
For people who are constantly on the move, integrating Polygiene OdorCrunch technology into their denim means there is one less thing to worry about. The denim stays fresher for longer and needs less washing. And less frequent washing translates to greater convenience and significant time savings. It also extends the lifespan of those garments. Finally, modern consumers are concerned about sustainability. Polygiene technology reduces products’ overall environmental footprint by enabling users to wash their denim less, reducing water and energy use.

Ruud van Esch, Denim Designer at CHASIN’

Denim has been a fashion staple for decades. How do you see innovations like Polygiene OdorCrunch™ influencing the future of denim and its role in fashion?
Consumers are adopting a more performance-oriented and sustainable approach to clothing. Polygiene OdorCrunch ensures denim remains relevant and adaptable by ensuring it meets modern consumers’ needs. It brings a new dimension to denim, making it even more practical, without compromising its timeless appeal or style.
 
Lastly, for those new to the concept of textile odor control, how would you convince potential customers they should choose CHASIN’ denim with Polygiene technology?
Polygiene OdorCrunch is designed to keep your denim fresh by eliminating both body and environmental odors. You’re investing in high-performance, long-lasting denim that aligns with both your active lifestyle and your environmental values. And, let’s be honest, anything that reduces your laundry load is worth its weight in gold!
 
Learn more about Polygiene OdorCrunch and check out the new CHASIN Authen-TECH Denim with Polygiene Freshness.