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With the changing seasons, there’s been a big shift in brands’ focus. For many Polygiene partners, summer gear has given way to autumn and winter products, and that’s meant a flurry of exciting launches for Polygiene-treated products. In this month’s newsletter, we take a look at one such release - the Pnuma Cascade Jacket - while also covering the recent TexFuture in Tokyo event, highlighting our work with athleisure superstars ASRV, and celebrating the incredible achievement of our Pacific Coast Trail hiker, Sarahann.
When it’s summer in Japan, hot doesn’t even come close. We’re talking about the kind of heat that makes you sweat with every step, and leaves your clothes clinging to your skin. It doesn’t matter whether you’re kicking back on an Okinawa beach or navigating the crowds in chaotic Tokyo, it hits hard. And when you’re sweating that much, there’s always that voice in the back of your head asking, ‘Do I smell?’ Though it starts as a nagging doubt, it can quickly spiral into serious self-confidence issues.
From factory visits to US-based manufacturers to exciting collaborations with Japanese partners, it’s been all-hands-on-deck at Polygiene HQ. Here’s what we’ve been up to over the last month.
Shopping in the digital age, we no longer really appreciate where our apparel comes from or how complex the manufacturing and sales journey is. These days, most kids don’t head to the neighborhood board shop to pick up the fresh pair of boardshorts and the surf wax they need for a sun-splashed summer playing in the waves. Products are just a click away and arrive on your doorstep as if out of nowhere.