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"With cycling gaining popularity, a high-quality, visually appealing helmet is a cyclist's top choice. As a trusted name in the industry, PMT has earned the loyalty of cycling enthusiasts with its exceptional craftsmanship and innovative designs." Now, PMT has joined forces with Polygiene® to integrate antibacterial technology into cycling helmets, extending the product's lifespan and empowering its sustainable development, marking a noteworthy innovation in the industry.
For Polygiene, helping brands communicate the value of our best-in-class solutions to end consumers is central to what we do. We want consumers to understand the benefits associated with our technologies. And we want them to have the information required to make an objective and informed purchasing decision. Because if they do, we believe they will choose Polygiene-treated products.
One of the best things about working for Polygiene® has always been meeting our amazing, innovative brand partners to learn more about their stories, teams and development and production processes. Since the pandemic, these meetings have typically taken place digitally, with screen-to-screen interactions replacing face-to-face meets. While trade shows and fairs are a welcome exception to the rule and a great opportunity to have in-person conversations and discussions, I feel we still benefit from getting out there and visiting brand partners on their home turf.
After a lengthy period of listening and consulting with our valued Addmaster customers, Polygiene Group will change our focus on how we market our technologies in 2024.
