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As you probably already know, the best way to reduce the environmental footprint of the garment is to use what you have – for as long as possible. This is where circularity and the growing secondhand market come in.
Catchbox, creators of the world's first throwable microphone, have partnered with Polygiene® to create an antimicrobial cover for its wireless microphones. Both the Catchbox cover fabric and microphone foam cap are treated with Polygiene ViralOff™, which reduces micro-organisms on the material by over 99%*, which means that the material will be self-cleaning, in regards to microbes.
Starting in October 2020, Polygiene® will treat Marks & Spencer’s kitchen towels. The towel is treated with Polygiene stays fresh antimicrobial technology and is part of M&S globally distributed core programs. The yearly forecasted order value of the kitchen towels is USD 75 000.
As new consumer trends on fabric protection emerge, DIESEL is proud to announce the introduction of an ultra-innovative denim treatment that physically halts 99% of any viral activity. Developed in partnership with Swedish firm Polygiene, the innovative ViralOff® application - of which DIESEL retains a 100% exclusive on denim - will be implemented across a selection of the brand’s Spring/Summer 2021 denim styles, aiming at a greater range of products moving forward.