Home → Blog → Company News → Tokyo Trade Show, Product Launches & PCT Updates
With the changing seasons, there’s been a big shift in brands’ focus. For many Polygiene partners, summer gear has given way to autumn and winter products, and that’s meant a flurry of exciting launches for Polygiene-treated products. In this month’s newsletter, we take a look at one such release - the Pnuma Cascade Jacket - while also covering the recent TexFuture in Tokyo event, highlighting our work with athleisure superstars ASRV, and celebrating the incredible achievement of our Pacific Coast Trail hiker, Sarahann.
POLYGIENE @ TEXFUTURE TOKYORunning on the 10th-11th September in the Japanese capital, TexFuture Tokyo is one of the most progressive and forward-thinking trade shows on the planet. Hosted in the remarkable Tokyo International Forum, the event promises that all exhibitors are strictly vetted to ensure they are legitimately innovative textile technology suppliers.For Polygiene, this year’s show was an excellent opportunity to launch and promote our new StayCool by Polygiene™ solution in the Japanese market. Previous Polygiene Freshness odor-control technologies have always performed well in Japan, and the team was excited to see how attendees reacted to a new temperature control technology.As expected, the response was incredibly positive, with attendees showing a considerable amount of interest in the solution’s innovative thermo-reactive polymer matrix and improved moisture-wicking capabilities. Over 100 attendees visited the Polygiene booth over the two days, illustrating the high level of engagement our teams have with both existing and prospective customers during the industry’s large-scale trade events.
CHECK OUT ASRV’S PARTNER PAGEThis month’s Polygiene Partner Page puts the focus on one of the most innovative and adored athleisure brands on the market. Renowned for developing advanced performance-oriented fabrics and integrating them into forward-thinking, street-ready designs, ASRV’s technical clothing has helped it build a passionate following among athletes and fitness enthusiasts seeking real authenticity. With many of the brand’s fabrics treated with Polygiene Freshness solutions, we wanted to showcase ASRV’s phenomenal array of products. The resulting Partner Page highlights the complementary nature of our respective visions and explores the ways Polygiene technology enhances ASRV products and delivers greater value for customers. If you’re interested in boundary-pushing textile design or how a new generation of technical apparel designers is doing things, it’s definitely worth checking out. Visit the ASRV Partner Page.
PNUMA x POLYGIENE – THE CASCADE PUFFY JACKETOne of the USA’s newer leading outdoor brands, Pnuma specializes in producing high-performance apparel using the most innovative fabrics, textile technologies, and patterns available. Designed for hunters and passionate outdoorspeople, the apparel is tested vigorously in the toughest environments. As such, it’s wildly popular among consumers who value clothing and equipment they can always trust to perform, no matter the conditions. The launch of the brand’s new Pnuma Cascade Puffy Jacket is the perfect demonstration of the brand’s commitment to outstanding design. With 260gsm Primaloft® Black ThermoPlume® Insulation, it benefits from the look and feel of down and the performance benefits of synthetic. A wind-resistant DWR-treated keeps the wearer dry and warm, whether in position on an exposed ridgeline or camping out in the snow. Finally, the Cascade is treated with both Polygiene StayFresh™ and Polygiene OdorCrunch™ for comprehensive control, ensuring it’s ideal for multi-day trips and eliminating scents that could compromise your presence or position.
As part of our long-standing partnership with Pnuma, Polygiene will be attending the Arterburn Outdoors Beyond Hunter Education event in Nebraska to performance test the Cascade and other Polygiene-treated Pnuma gear in the field. A highly regarded event that brings together a host of outdoor enthusiasts, brands, experts, and journalists, it’s an excellent opportunity to show just what Pnuma clothing can do. We’ll be back with a full round-up next month.Discover the Pnuma Cascade Puffy Jacket.SARAHANN’S PACIFIC COAST TRAIL SUCCESSFinally, we’ve got time for a quick update from Polygiene-sponsored hiker Sarahann, who has just reached the Canadian border and completed the Pacific Coast Trail! Equipped with a backpack full of Polygiene-treated clothing and equipment, she’s trekked more than 2,500 miles over 138 days. It’s a remarkable achievement, and we’ve loved following Sarahann’s adventure over the last few months. We’ll have a full recap from Sarahann in next month’s newsletter. But, in the meantime, why not check out her recent thoughts on how all that Polygiene-treated kit has held up and whether it has remained as fresh and odor-free? Check out Sarahann’s kit reviews on her Instagram.
