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Founded in 2014 by Jay Barton, a Forbes 30 Under 30 2020 awardee, ASRV is a technical and training clothing brand that emphasises premium design and advanced textile technologies. It’s a brand that puts authenticity and the genuine desire to connect with its community of customers at the heart of everything it does. It wants to provide users with gear that enables them to push themselves physically and mentally, in whatever pursuit they’re prioritising at that time. Which is important – ASRV understands that physical training prepares people to overcome challenges in all aspects of life, and that its clothing needs to reflect users’ desire to translate success in the gym to success socially, in the office, and at home. In this sense, ASRV is athleisure at its purest. It’s clothing that looks incredible and performs exquisitely, no matter where you are or what you’re doing.
The brand’s design approach is enshrined in its name. ASRV stands for All-Season Recreation Versatility – the three qualities required in all its clothing.
And it uses Polygiene solutions to help achieve all three of these goals.
For the team at Polygiene, it’s a dream come true to work with a brand that shows so much interest in textile technology and its potential for transforming training experiences, as well as the everyday lives of users. ASRV utilizes Polygiene StayFresh™ and Polygiene OdorCrunch™ technologies in its most progressive materials, helping to deliver fresher-for-longer odor control to those who need it most – the athletes, the fitness fans, the people for whom training is a way of life. And we’re proud to play a part in that.
Our technology is particularly valuable in the context of ASRV because the brand’s products are not restricted to the gym. Their carefully considered aesthetic ensures they’re just as at home being worn around the home and out and about in towns and cities. Effective odor control facilitates that transition, enabling users to move quickly between training and everything else without worrying about odor or feeling self-conscious. It’s the ideal technology for busy, motivated individuals who want to challenge themselves and need apparel that lets them do that.
We push ourselves hard when we’re training. No matter what kind of training you do – whether you’re lifting, trail running, or putting in long miles on the bike – you’re bound to work up a sweat. And that’s where problems with odor start.
Technically, it’s not the sweat that smells, though. It just provides the perfect conditions for bacterial growth. And it’s the bacteria that thrive in these dark, damp environments that cause the unpleasant odors. While feeding on fats and proteins in sweat and on the skin, bacteria release bad smells as part of their metabolic process. These, together with naturally pungent molecules like sulfur, are the primary sources of that post-training funk.
Polygiene Freshness technologies tackle these problems in different ways. Polygiene StayFresh is an entirely skin-safe silver-based antibacterial solution that prevents odor-causing bacteria from growing and spreading in textiles. Polygiene OdorCrunch uses a silica-based solution to capture and “crunch” odorous molecules in fabrics, safely releasing them without a smell. It’s especially effective at eliminating environmental smells like cooking fumes, smoke, and certain types of body odor.
While manufacturers can integrate either Polygiene StayFresh or OdorCrunch into products, they can also employ both. This guarantees comprehensive odor control, leaving clothes fresher for longer and ensuring they need washing less frequently. That translates to a product that’s more environmentally friendly and convenient for users and that lasts longer, too.
When it coASRV employs Polygiene StayFresh, Polygiene OdorCrunch, and a combination of both solutions in many of its products. These include, but are not limited to, the following:
Learn more about ASRV.
Learn more about Polygiene Freshness technologies.
