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Now and again, a new brand comes along and shakes up a settled market with innovative & smart ideas as well product improving designs. In the sports & bike protection sector, that business is the Italian newcomer SERYT. With the release of its Flow Knee Pads, SERYT has cleverly changed the way we think about sports protection by eliminating uncomfortable seams, emphasizing sustainability, and ensuring aesthetics are just as carefully considered as every other aspect of design. Of course, the product also features Polygiene StayFresh™, further adding to its appeal and performance.
In recent years, Japan’s outdoor community has boomed, and participation in outdoor hobbies, activities, and sports has grown significantly. Sports, fitness, and lifestyle brands catering to this market are riding the wave and seeing their best-ever financial results in the process.
Polygiene Group™, the global leader in antimicrobial technologies, is pleased to announce a new partnership with Weichert USA. Based in New York and LA, the highly respected Weichert textile agency will now represent Polygiene Group in the United States. The partnership marks the ideal next step in Polygiene Group’s growth strategy, strengthening its market presence and promising more hands-on, tailored support for its U.S. and Canadian partners.
"With cycling gaining popularity, a high-quality, visually appealing helmet is a cyclist's top choice. As a trusted name in the industry, PMT has earned the loyalty of cycling enthusiasts with its exceptional craftsmanship and innovative designs." Now, PMT has joined forces with Polygiene® to integrate antibacterial technology into cycling helmets, extending the product's lifespan and empowering its sustainable development, marking a noteworthy innovation in the industry.
