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Home → Blog → Company News → Polygiene 2024 Round-Up: A Year In Review
2024 was a big year for the Polygiene team. From forging new partnerships with exciting up-and-coming brands to expanding our work with long-term collaborators, we’ve been busy spreading the Mindful Living™ message and bringing advanced Freshness technologies to the textile industry. Considering the scale of Polygiene’s achievements over the past year, we wanted to take a quick look back at some of 2024’s real highlights and success stories.
Polygiene collaborated with US-based company Black Lab to introduce antimicrobial protection into popular pet products, including dog beds, leashes, and other accessories.
Polygiene partnered with Century Martial Arts – one of the most respected and popular martial arts brands in the world. With over 50 years of experience and a distribution network that includes major retailers like Walmart and Target, Century Martial Arts was a significant addition to our portfolio.
In early June, we launched a new website, www.polygienegroup.com, aimed primarily at shareholders and new investors. The website provided greater transparency on our corporate structure and clarified the relationship between the Polygiene and Addmaster brands. It also features dynamic, real-time share information and ownership statistics.
In recent years, Polygiene China has worked very closely with the local Adidas team. Q2 of 2024 saw the launch of its new Adidas Terrex collection. Incorporating multiple styles and featuring Polygiene StayFresh™ technology, it’s great to see our advanced antimicrobial technology in products developed by a truly iconic global sports brand.
Hakuyosha is Japan’s largest laundry chain, with over 1,000 stores to its name. In Q2, it launched a summer campaign featuring a customized Polygiene video. The video was displayed in all their shops, on their app, and in the Google store due to its high impact.
The ”NIPPON CUP Hayama Series” yacht race, now in its ninth year, took place on April 20th, 2024. Attracting over 30 of the world’s top sailing teams and big-name sponsors, including Helly Hansen, Hayama Marina Yacht Club, Diners Club and, you guessed it, Polygiene, the event proved a roaring success. For the third consecutive year, Polygiene provided free odor-control additives and treated all participants’ T-shirts.
Bergfreunde.de kicked off its new long-term partnership with Polygiene by launching a dedicated Polygiene collection page, a landing page showcasing all Polygiene-treated products from brand partners, and a giveaway campaign on Bergfreunde’s popular Instagram profile (71,000 followers).
Global partner Gregory launched an innovative suitcase collection featuring a game-changing, Polygiene-protected ActiveShield compartment.
Following confirmation of its Polygiene partnership, Kingsland Equestrian launched its AW24 collection. It featured a selection of Polygiene-branded garments and gear that combined Polygiene StayFresh and OdorCrunch technologies for ultimate protection.
Dutch lifestyle brand and Polygiene partner, Chasin, released an FW24 denim collection that incorporates Polygiene OdorCrunch. Marketed under the “where tradition meets innovation” slogan, the Authen-Tech Denim collection is promoted and sold both online and through retailers such as Zalando.
Italian-based Officina39 launched Recycrom™, a groundbreaking pigment powder made from recycled textile fibers. Our collaboration with the brand saw Polygiene technology incorporated into this groundbreaking product, further enhancing performance and contributing to greater sustainability. Recycrom™ won the Hightex Award and is considered one of the most significant dyeing innovations of the last 50 years.
Quickdry Frame® is a patented moisture management technology that controls and wicks away excess moisture through a specialized functional mesh. It can be applied to leather, microfiber, and other textiles. In Q3, Quickdry announced the inclusion of Polygiene OdorCrunch™ in its product.
Polygiene entered into a new partnership with Origin USA, a brand focused on work, hunting, lifestyle, and training apparel. Origin USA is committed to bringing apparel manufacturing back to the US. The Fall 2024 collection includes T-shirts, base layers, and essential everyday clothing items.
We rounded out Q3 with our annual company meeting in Malmö. The event centered on an in-depth review of our goals for 2025 and a presentation of strategies to achieve them, ensuring the entire team shares the same perspective and is prepared to work together to achieve clear goals, according to our key values.
Polygiene successfully took part in ISPO Munich from December 3-5. With a new, high-impact, cost-effective booth concept and a first-row placement, we conducted several high-level meetings with international clients from the Sports and Outdoor sector. Our brand partner SERYT won a prestigious ISPO Award for their new knee protector and we celebrated with them in a highly-ranked interview with their sales director.
In October, Polygiene participated in Munich’s prestigious Performance Days event. Focusing on our successful 2024 collaborations, we presented work we’ve done over the year with brands like Officina39, Storm Care and Quickdry Frame. In the build-up to the event, we ran a concerted marketing effort that saw us reach out to the event’s 11,000-strong industry mailing list.
In Q4, Polygiene launched a full apparel range with one of the leading sustainability brands in Europe – UK-based Passenger. Emphasizing functionality and responsible manufacturing and consumption, Passenger clothing leads the way in terms of environmental performance. Polygiene’s interview with the brand’s founder, Rich Sutcliffe, performed incredibly well on LinkedIn, racking up over 3,000 impressions.
The Polygiene family has also expanded over the last year as we welcomed two new team members. Sarah Kittler joined Polygiene’s marketing team in June as the brand strategy manager for EMEA. She works alongside Eva Doll to support our partner brands in the region. Emilie Loffroy Caicedo started as the Key Account Manager for EMEA in September. She is Colombian/French, currently lives in Berlin, and is a talented multilingualist, speaking English, French, Spanish, Portuguese, and German. Both have already proven themselves valuable additions to the team and we look forward to seeing them flourish in 2025.
With 2024 firmly behind us, it’s time to look forward to 2025 and what the new year holds for Polygiene. We’re seriously excited about the year ahead and continuing to build the Polygiene brand and work towards a more sustainable textile industry. Before we go, we would like to say a big thank you to all Polygiene partners and collaborators for a wonderful 2024. 2025 is shaping up to be even better!